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    Our Story


    HBS the brand is a Birmingham, Alabama based luxury hair company owned and operated by Shonae. As the founder of our premier online virgin hair store, my journey into the world of luxury hair extensions began 7 years ago with a passion for beauty and a commitment to quality. Inspired by the desire to offer discerning customers the finest hair products available, I embarked on a mission to source the most exquisite virgin hair from around the globe. With an eye for detail and a dedication to authenticity, I carefully selected suppliers who shared my commitment to excellence, ensuring that each strand of hair we offer is of the highest quality. Driven by a relentless pursuit of perfection, I curated our collection, handpicking each bundle to meet the exacting standards of our discerning clientele. Today, our online store stands as a testament to the vision that sparked its inception—a beacon of luxury, quality, and sophistication in the world of virgin hair extensions.